About FarmTrack
Livestock farm management software built around how South African farms actually work.
Our mission
Most farm software was designed for large-scale commercial operations in the northern hemisphere. South African livestock farmers — managing mixed herds across veld camps, navigating SARS stock valuations, and working in conditions that demand offline reliability — deserve software built specifically for them.
FarmTrack is that software. We built it from the ground up around the South African reality: LSU-based herd management, POPIA-compliant data practices, camp-rotation discipline, and a setup process that meets you where you are.
Founder
Luc van Rhyn
Founder & Developer
Luc built FarmTrack after seeing first-hand how much time livestock farmers spend on record-keeping that should be instant — and how much valuable insight is lost because it never gets recorded at all.
FarmTrack is a solo-built, farmer-first product. Every feature is designed around real farm workflows, tested against real operations, and iterated on the basis of direct farmer feedback.
What we stand for
Your data stays yours
We never sell or share your farm data. It is isolated per tenant and belongs entirely to you. Export it any time.
Built for South African conditions
LSU pricing, SARS stock valuations, mixed-species herds, veld-condition scoring — not bolted on, but built in from day one.
Camp-level thinking
FarmTrack is structured around camps and rotations, not just individual animal records. Your grazing management is a first-class citizen.
Practical AI, not gimmicks
Farm Einstein answers questions in plain language using your actual farm data. It cites its sources and knows when it doesn't know.
Ready to see it in action?
Try the live demo or get a quote tailored to your operation.